Addy, the founder and CEO of Ethereal Bloom, experienced a devastating period of severe and sudden hair loss that profoundly shook her confidence and self-image. After countless disappointments with commercial treatments, she turned to the wisdom of natural, earth-based remedies inspired by ancient healing traditions from around the world. Through meticulous experimentation with potent herbs like rosemary and hibiscus, nourishing oils, and other natural ingredients, she developed formulations that not only restored her hair but transformed it.